Transform Your Relationship With Food
Join us in a 21-day eating challenge like no other. It's a game where every meal counts.
Plant-Forward Challenge: Oct 19th - Nov 9th
So.. You Want to Pump the Brakes on Meat Eating Without Turning Vegan?
To Do That ALONE You'll Need to...
Find plant-based alternatives you are actually like to eat
Be confident your getting enough protein and key nutrients
Have a good eating plan in place
Navigate family and friends who aren't down with your program...
We Know How It Is...
While we all love our meats, we also understand that the sheer volume of animal consumption is not sustainable for...
-
Our health
-
The environment
-
Animal welfare
Yet making a real shift towards plant-forward eating habits is easier said than done. So let's do it together.
What Participants Are Saying
About the Challenge
Hi! We're Casey and Sara.
It all started as an idea we had after watching the Netflix series You Are What You Eat. We wanted to stop talking about making a move toward plant-forward eating and finally do it.
So we turned it into a game and invited friends and family to join us. To our surprise and delight, the game worked!
We each made significant advancements down the paths of our individual plant-forward eating journeys. And we all did it in different ways. Some improved their cooking. Others their understanding of plant-based nutrition. Others simply added a few new recipes and restaurant options to enjoy as a family.
Afterward, we all settled back into our regular routines. But everyone reported back that certain improvements were lasting.
Then, after a time, we all wanted to do the challenge again. Because the challenge brings focus and excitement. It’s a rush of learning. A sprint into healthier eating habits.
Since then, we've run the challenge several times, continuously improving it and inviting more and more people to join.
Now you’re invited.
About the Challenge
Hi! We're Casey and Sara.
It all started as an idea we had after watching the Netflix series You Are What You Eat. We wanted to stop talking about making a move toward plant-forward eating and finally do it.
So we turned it into a game and invited friends and family to join us. To our surprise and delight, the game worked!
We each made significant advancements down the paths of our individual plant-forward eating journeys. And we all did it in different ways. Some improved their cooking. Others their understanding of plant-based nutrition. Others simply added a few new recipes and restaurant options to enjoy as a family.
Afterward, we all settled back into our regular routines. But everyone reported back that certain improvements were lasting.
Then, after a time, we all wanted to do the challenge again. Because the challenge brings focus and excitement. It’s a rush of learning. A sprint into healthier eating habits.
Since then, we've run the challenge several times, continuously improving it and inviting more and more people to join.
Now you’re invited.
How Can I Start and What's the Process During the Challenge?
Participation takes only 5 mins a day!
Easy to Join
Easy to Play
Sign up
Join free. No credit card required. Experience the first 5 days of the challenge to decide if it's right for you. No risk, all reward.
Team Up
Everyone plays in teams of two, because the buddy system is better than going it alone. You can pick a teammate, or we can choose one for you.
Chill
Sit back and wait for the challenge to begin. Browse all the included tools and resources to get your head in the game.
Read Your Morning Message
Each morning, your coach sends you a message with your score, answers to your questions and helpful solutions.
Engage With Your Teammate
Score points by texting each other food photos and other signs of your plant-based adventures.
Log Your Accomplishments
Submit your tally at the end of each day by answering a few multiple choice questions.
How Can I Start and What's the Process During the Challenge?
Participation takes only 5 mins a day!
Easy to Join
Sign up
Join free. No credit card required. Experience the first 5 days of the challenge to decide if it's right for you. No risk, all reward.
Team Up
Everyone plays in teams of two, because the buddy system is better than going it alone. You can pick a teammate, or we can choose one for you.
Chill
Sit back and wait for the challenge to begin. Browse all the included tools and resources to get your head in the game.
Easy to Play
Read Your Morning Message
Each morning, your coach sends you a message with your score, answers to your questions and helpful solutions.
Engage With Your Teammate
Score points by texting each other food photos and other signs of your plant-based adventures.
Log Your Accomplishments
Submit your tally at the end of each day by answering a few multiple choice questions.
Eat Better Than Ever
We'll show you how with the included plant-based cooking course, recipe generator, and local restaurant suggestions. Stop letting the challenges of going plant-forward hold you back. There's too much to gain.
Dont Put it Off Any Longer
5 - Day Free Trial
No credit card required. We want you to experience the challenge first-hand so you can decide if it's right for you. Then it's just a one-time payment of only $48.61. No risk, all reward.
Eat Better Than Ever
We'll show you how with the included plant-based cooking course, recipe generator, and local restaurant suggestions. Stop letting the challenges of going plant-forward hold you back. There's too much to gain.
Dont Put it Off Any Longer
5 - Day Free Trial
No credit card required. We want you to experience the challenge first-hand so you can decide if it's right for you. Then it's just a one-time payment of only $50. No risk, all reward.
We Got You
During the 21-day challenge, we want you to succeed at plant-forward eating as quickly as possible. That's why we're providing all the best resources.
Shopping Lists
Get shopping lists for your meal plans and recipes texted to your phone.
Meal Planning App
Get custom meal plans based on your nutrition goals and the ingredients that you like the most.
Restaurant Suggestions
We use your zipcode to make local suggestions for restaurants, delivery services, grocery items, farmer's markets and more.
Recipe Generator
Instantly create recipes that use ingredients you have on hand.
Cooking Lessons
Discover the key techniques and strategies that make plant-based cooking a breeze.
Nutrition Coaching
Our personalized nutrition coaching helps ensure you get your recommended amounts of protein, vitamins, and minerals from plant-based sources.
Not Ready For the Challenge Just Yet?
You can still get going on your plant-forward journey with our comprehensive guide
-
Easy-to-Follow Meal Plans and Recipes
Get access to a variety of delicious and simple plant-based recipes, along with a 7-day meal plan to kickstart your journey.
-
Nutritional Guidance
Learn how to meet all your nutritional needs with a balanced, plant-based diet.
-
Overcoming Challenges
Find strategies to tackle common obstacles, from managing cravings to navigating social situations.
Frequently Asked Questions
HOW DOES THE POINT SYSTEM WORK?
Each day you start off with 100 points.
You can earn or lose points throughout the day as follows.
Earn Points:
- 10 points - trying something new in the plant-based world, such a recipe, restaurant or grocery item (up to 3 per day)
- 5 points - text your teammates a photo of your meals, snacks or other plant-based experiences (up to 3 per day)
- 5 points - comment in the private group for the challenge (up to 3 per day)
Lose Points:
1. 20 points - each animal-based ingredient you consume
- Beginners - 2 free infractions; small amounts don’t count (i.e. milk in coffee)
- Intermediate - 1 free infraction; trace amounts don’t count (i.e. gelatin in candy)
- Advanced - 0 free infraction; any amount counts
2. 50% of your total score - failing to report in by midnight
3. 100% of your total score - failing to report in by noon the next day
Max total per day: 160
Min total per day: 0
Reporting is done on the honor system at the end of each day.
WHAT ARE THE BEGINNER, INTERMEDIATE, AND ADVANCED LEVELS OF PARTICIPATION?
The challenge is structured to support participants at different stages of their plant-based journey.
Beginners: Ideal for those who are just experimenting with plant-based eating but are not ready to go full vegan just yet (or ever). As a beginner, you are allowed two animal-based ingredients per day before losing points. Small or trace amounts of animal-based ingredients don’t count, such as milk in your coffee, or gelatin in processed foods.
Intermediate: For those with some experience in plant-based eating looking to improve consistency. As an intermediate, you might already be Vegetarian, Pescetarian, or Flexitarian. You are allowed one animal-based ingredient per day before losing points. Trace elements in processed foods are allowed.
Advanced: Tailored for those committing to a strictly plant-based diet and are looking to try new things and expand their community of like-minded eaters. Advanced participants lose points for any animal-based ingredient consumption.
Each level provides customized guidance and resources to help you succeed and make progress on your plant-based journey.
WHATS WITH THE $48.61 PRICE TAG?
We asked participants to track their food spending before and during the challenge and found they saved an average of $97.22 per person. So we cut that number in half and made it the price. That way you can double your money by participating.
HOW DOES THE FREE TRIAL WORK?
You can start the challenge for free for the first 5 days, with no credit card required. This no-risk, no-obligation trial lets you experience all the benefits of the challenge. If you decide to continue after the trial, you can do so for a one-time fee.
HOW DOES THE TEAMMATE SYSTEM WORK?
Each participant is paired with a teammate for mutual support and accountability. You'll share your progress, track new things you try by sending photos to each other, and motivate one another to stay on track.
You can choose your own teammate or have one assigned to you.
WHAT RESOURCES ARE INCLUDED IN THE CHALLENGE?
We want you to go as far and as fast as possible on your plant-based eating journey. That's why we are providing all of our best resources to use during the challenge.
Meal Planning App:
- Instant Recipes: Generate recipes based on the ingredients you have.
- Custom Meal Plans: Create meal plans tailored to your dietary preferences and nutritional needs.
- Shopping Lists: Automatically generate shopping lists based on your meal plans.
Recipe Generator:
- Diverse Options: Explore a wide variety of plant-based recipes for all meals and snacks.
- Easy to Follow: Step-by-step instructions to make cooking simple and fun.
- Nutritional Info: Get detailed nutritional information for each recipe.
Cooking Course:
- Learn Basics: Master the fundamentals of plant-based cooking.
- Advanced Techniques: Improve your skills with advanced cooking methods.
- Popular Dishes: Learn how to make popular plant-based breakfasts, lunches, dinners, snacks, and desserts without a recipe.
Guides & Cheat Sheets:
- Quick References: Handy guides for plant-based substitutions, cooking tips, and nutritional information.
- Meal Ideas: Cheat sheets with meal ideas to keep you inspired and on track.
- Infraction Guidelines: Clear guidelines on what counts as an infraction based on your level.
Personalized Coaching:
- Expert Advice: Get tailored advice from plant-based diet experts.
- Progress Tracking: Receive personalized feedback and progress reports.
- Motivation & Support: Stay motivated with one-on-one coaching sessions.
Team Support:
- Accountability Partner: Pair up with a teammate for mutual support and accountability.
- Photo Validation: Share photos of new things you try with your teammate for validation.
- Encouragement: Motivate each other to stay on track and achieve your goals.
Community Support:
- Vibrant Community: Join a supportive community of like-minded individuals.
- Shared Experiences: Share your journey, tips, and successes with others.
Group Challenges: Participate in group challenges and activities for added fun and motivation.
WHAT IS THE REFUND POLICY?
We offer a 5-day free trial instead of a refund policy. We believe it is best for you to experience the challenge first-hand to decide if it's right for you. No credit card is required, so there is no obligation whatsoever to try it out. Then, if you like the challenge and want to continue, you make a small one-time payment to complete the challenge. That payment is nonrefundable.
WHO CAN PARTICIPATE IN THE CHALLENGE?
Anyone interested in exploring or improving their plant-based diet can join the challenge. The program is designed to accommodate all levels, from beginners just starting out to advanced participants looking for new ways to stay excited and committed to their plant-based lifestyle.
